Conference Main Topics

Smart Retailing

  • Latest trends of smart techs in the retail industry
  • Artificial intelligence (AI) and machine learning in the retail industry
  • Analysis of behavioral, generational, and demographic aspects in Iran’s retail industry
  • Blockchain and digital currency/cryptocurrency in the retail industry
  • Smart marketing and advertisement including personalization marketing
  • Data security, digital integration, CCPA and GDPR privacy
  • In-store technology
  • Role of big data, data analytics, consolidation, and optimization in retail industry
  • E-retailing, mobile retailing, and retailing through social media
  • Multi-channel and Omni-Channel retailing
  • Online shopping
  • Focus on technology-driven people-centric retailing

Mall Management

  • Latest trends of smart techs in the retail industry
  • Artificial intelligence (AI) and machine learning in the retail industry
  • Analysis of behavioral, generational, and demographic aspects in Iran’s retail industry
  • Blockchain and digital currency/cryptocurrency in the retail industry
  • Smart marketing and advertisement including personalization marketing
  • Data security, digital integration, CCPA and GDPR privacy
  • In-store technology
  • Role of big data, data analytics, consolidation, and optimization in retail industry
  • E-retailing, mobile retailing, and retailing through social media
  • Multi-channel and Omni-Channel retailing
  • Online shopping
  • Focus on technology-driven people-centric retailing

Customer Experience (CX) in Retail Industry

  • Latest methods and trends in enhancing CX in the retail industry
  • Cause marketing, purpose driven and emotional connection in retail industry
  • Innovative trends for filling the CX gap
  • Importance of design in in-store and on-site shopping
  • Subscription services for the enhancement of CX
  • The role of renewable and innovative packaging in improving CX
  • New Concepts in shopping mall design such as open floor shopping and street mall shopping and its relationship to the enhancement of CX
  • Latest trends in retail pricing
  • Experimental retail
  • Loyalty strategies and programs
  • Path to Purchase: Attribution modelling and onboarding
  • The role of fit out, lighting, store design, and packaging design in enhancing CX

Chain Stores

  • The role of mega chain stores and franchises and their logistics in the retail industry
  • Management of chain stores
  • Chain store infrastructures
  • Hard-waring and soft-waring of chain stores
  • Organizational challenges in retail industry including buy-in, transformational and legacy system

Investment in Retail Industry Sectors

  • Investment opportunities for retailers in Iran
  • Advantages and opportunities of Free Trade Zones and Special Economic Zones in Iran for retailers
  • Investment opportunities in fashion, food and agricultural products, electronic products, home decoration, and etc. in Iran’s retail industry. (noghte hazf shaved)
  • Investment opportunities in the entertainment sectors of shopping malls in Iran including digital entertainment

Logistics and Transport in Retail Industry

  • Latest trends in logistics and transport of the retail industry
  • Infrastructure management in retail industry
  • Supply network in the retail industry
  • Distribution network in the retail industry

Print   Email